Packaging design
Cinder Records
Packaging design for Cinder Records, a independent record label.
The challenge
The brief was short and ambitious: create a brand that feels considered and confident, without losing the warmth people already associate with Cinder Records.
Our approach
Our focus was on typography first. Get that right and everything else has something to hang from.
We worked in short, open cycles, sharing rough ideas early and often. Keeping the Cinder Records team close to the process made the final decisions feel obvious.
The outcome
The work has since been featured in several design publications, but what we're proudest of is how naturally Cinder Records has made it their own.
Next project
Harbor Botanicals →