Naming & identity
Morrow Books
Naming & identity for Morrow Books, a independent publisher.
The challenge
Morrow Books had a clear vision and a tight timeline. They needed a partner who could move quickly without cutting corners on the details.
Our approach
Rather than chase trends, we leaned into what makes Morrow Books different. Every decision was tested against real use, not mood boards.
We began by listening — workshops, site visits and long conversations with the people closest to the work. A few recurring themes quickly became the backbone of the project.
The outcome
The project was completed in autumn 2024. Feedback from Morrow Books and the people who use it every day has been overwhelmingly positive.
Next project
Cinder Wines →