Brand identity
Wildfern Bikes
Brand identity for Wildfern Bikes, a independent bicycle maker.
The challenge
The brief was short and ambitious: create a brand that feels considered and confident, without losing the warmth people already associate with Wildfern Bikes.
Our approach
Our focus was on brand guidelines first. Get that right and everything else has something to hang from.
We worked in short, open cycles, sharing rough ideas early and often. Keeping the Wildfern Bikes team close to the process made the final decisions feel obvious.
The outcome
The project was completed in winter 2023. Feedback from Wildfern Bikes and the people who use it every day has been overwhelmingly positive.
Next project
Arden Logistics →