Naming & identity
Copper Bikes
Naming & identity for Copper Bikes, a independent bicycle maker.
The challenge
Years of incremental changes had left Copper Bikes with a brand that felt inconsistent. The goal was to bring everything back to a single, clear idea.
Our approach
Material, scale and detail were developed together from the start, so nothing felt bolted on at the end.
Rather than chase trends, we leaned into what makes Copper Bikes different. Every decision was tested against real use, not mood boards.
The outcome
The project was completed in winter 2025. Feedback from Copper Bikes and the people who use it every day has been overwhelmingly positive.
Next project
Cinder Records →